At the beginning of 2024, I was brought on to the Marriott Bonvoy “Always On” social media team. The client was having issues establishing a more platform-friendly tone of voice. Working closely with strategists and the client, we created a tone of voice that made the rewards program sound like a local on social channels instead of just another brand.

The work was so well received that our scope was expanded to include promotional campaigns, partnership highlights, and influencer collaborations.

Here are some results:

  • +58.7% increase in audience reach

  • +23% positive brand sentiment

  • +7.31% total follower growth across seven platforms

  • Happy client ☺️

Falling for Marriott Bonvoy - Paid TikTok Asset

With an almost non-existent production budget, Marriott Bonvoy asked us if we had any ideas on creating an engaging paid TikTok asset that wouldn’t look like an ad. We developed a concept based on the “falling into…” trend on social media. The client loved it; the only problem was that we needed it ready to go in one week. Jumping into action, the entire team, across four cities, shot footage, acted, edited, and created one of their highest-performing paid posts.

(P.S. Can you spot me?)

Role:

  • Concept development

  • Content capture

  • Copywriting

Jason Kelce Partnership Announcement

You can’t write a standard script for one of the funniest NFL players, especially when they have a big announcement. Working with the client, we developed a script that would hit all the marks in messaging while retaining that classic Kelce humor.

Role:

  • Script development

Lance Bass for Marriott Bonvoy Moments

Lance Bass partnered with Marriott Bonvoy to hang out with members and enjoy an exciting evening of cocktails and choreography. Of course, we couldn’t just say 🎶 bye-bye-bye 🎶 to him after it was over. Creating a short-form piece of content, we decided to ask Lance all we wanted to know about his travel experiences (and that possible reunion tour).

Role:

  • Script/Question development